Топик : Shopping (работа 1) 

Полнотекстовый поиск по базе:

Главная >> Топик >> Иностранный язык

Shopping (работа 1)


I would like to tell you about shopping in the United Kingdom.

Marks & Spencer is Britain's favourite store. Tourists love it too. It attracts a great variaty of customers from house wives to millionaires. Princess Diana, Dustin Hoffman and the British Prime-minister are just a few of its famous customers. Last year it made a profit of 529 million pounds. Which is more than 10 million a week.

It all started 105 years ago when a young Polish immigrant Michael Marks had a stall in Leeds market. He didn't have many things to sell: some cotton, a little wool, lots of buttons and a few shoelaces. Above his stall he put the now famous notice: "Don't ask how much - it's a penny." Ten years later he met Tom Spencer and together they started Penny stalls in many towns in the North of England. Today there are 564 brances of Marks & Spencer all over the world: in America, Canada, Spain, France, Belguim and Hungary.

The store bases its business on 3 principals: good value, good quality and good service. Also, it changes with the times; once it was all jumpers and knickers. Now it is food, furniture and flowers as well. Top fashion designers advice on styles of clothes. Perhaps, the most important key to its success is its happy well-trained staff. Conditions of work are excellent. There are company doctos, dentists, hairdressers, etc. And all the staff can have lunch for under 40 pence.

Suprisingly tastes in food and clothes are international. What sells well in Paris, sells just as well in Newcastle and Moscow. Their best selling clothes are: for women - jumpers and knickers (M & S is famous for its knickers); for men - shirts, socks, pyjamas, dressing gowns and suits; for children - underwear and socks. Best sellers in food include: fresh chickens, vegetables and sandwiches, "Chicken Kiev" is internationally the most popular convience food. Shopping in Britain is also famous for its Freshfood. Freshfood is a chain of food stores and very successful supermarkets which has grown tremendously in the twenty years since it was founded, and now it has branches in the High Streets of all the towns of any size in Britain. In the beginning the stores sold only foodstuffs, but in recent years they have diversified enormously and now sell clothes, books, records, electrical and domestic equipment. The success of the chain has been due to an enterprising managment and to attractive layout and display in the stores. It has been discovered that impulse buying accounts for almost 35 per cent of the total turn over of the stores. The stores are organized completly for self-service and customers are encouraged to wander around the spaciously laid out stands. Special free gifts and reduced prices are used to tempt customers into the stores and they can't stand the temptation.

Список литературы

Для подготовки данной работы были использованы материалы с сайта http://www.bigmir.net/

Похожие работы:

  • Shopping

    Доклад >> Экономика
    ... identify demographic characteristics of consumers shopping in supermarkets To determine the ... identify demographic characteristics of consumers shopping in supermarkets In order to ... of products ___Time spend on shopping ___Income level ___Physical factor ( ...
  • Шпаргалки по english

    Топик >> Иностранный язык
    ... to tell you about shopping in the United Kingdom. Marks & ... the most popular convince food. Shopping in Britain is also famous ...
  • Business Plan

    Реферат >> Предпринимательство
    ... Target Market Information The shopping center “Irkutskiy” is ... up to 500 small shops. The shopping center “Irkutskiy” is ... As a result, the shopping center «Irkutskiy» has constantly ... available at the shopping center «Irkutskiy», the shopping center «Fortuna» ...
  • Тоталитарный язык современной рекламы (немецкая реклама)

    Дипломная работа >> Иностранный язык
    ... Selbstbräunungsspray. // Lucky. Das Glamour Shopping–Magazin. – Nr.1. – S. 123 ... Young Care. // Lucky. Das Glamour Shopping–Magazin. – Nr.1. – S. 139 ... aktivem Thermalwasser. // Lucky. Das Glamour Shopping–Magazin. – Nr.1. – S. 3 Специальная ...
  • The online advertising and its use in the World Wide Web

    Дипломная работа >> Маркетинг
    ... metaphor. Metaphors used in shopping and non-shopping sites will be compared ... between metaphor usage in shopping versus non-shopping web sites? 3). What are ... divided into either "shopping" or "non-shopping" categories. The shopping sites were defined ...
  • Совершенствование системы внутреннего маркетинга на предприятии

    Дипломная работа >> Маркетинг
    ... помощью программы Mystery Shopping. Методика Mystery Shopping также известна под ... Покупатель, Таинственная Покупка. Mystery Shopping — эффективный инструмент оценки качества ... , собранная с помощью Mystery Shopping, используется руководством подразделения при ...
  • Business at work

    Реферат >> Управление
    ... stores an environment which makes shopping easy, interesting and comfortable. For ... ease customer flow and make shopping more enjoyable. Store refurbishment Objective ... quickly. Grocery home shopping business offers customers shopping on-line choice, value ...
  • The history of Germany and tourism

    Курсовая работа >> Иностранный язык
    ... Tauentzienstraße form a shopping paradise especially referring to ... architectural design. Shopping and window-shopping in the French ... personal event. This traditional shopping boulevard consists of a ... consists of two shopping malls, a shopping forum and the ...
  • Темы по английскому за 10 класс

    Топик >> Иностранный язык
    ... , golf, polo, visiting shops, which are usually situated ... is a national chain of shops which sells newspapers and magazines ... Also I visited the biggest shopping centre in Europe – Etackeskas. ... , clubs, cinemas ,big shops and hospitals, comfortable modern flats ...